Canon Canada came to 7 Communications looking for a solution to demo their new EOS R5 and R6 cameras amidst the Covid-19 pandemic. The brilliant minds at 7 Communications developed the road trip concept and tasked me with creating and rolling out a look and feel for the event. This included the Road Trip word mark, user process and design of the registration website, all social media assets, event signage and skinning of the portable pop-up unit. The Road Trip held 19 events coast to coast with over 500 participants looking to try out Canon's new gear. Early 2021 started with a polling initiative to create interest for a second Road Trip later that year, which I created the static and animated assets for.
Wireframing
Design
Signage
Animation
Photoshop
InDesign
After Effects
Illustrator
2020
